Reimagining Fundraising-Data-Driven Principles

Presented by: Valerie M. Jones, CFRE, Principal, Valerie M. Jones Associates

Synopsis: The math is inescapable.

Nonprofits are hemorrhaging funds and one in ten Americans is unemployed. Government and foundation efforts helped in the short term, but how will you survive the long haul? Will you fight harder for fewer crumbs of a shrinking funding pie?

Or will you learn to make more pie?

Early in the pandemic, Valerie M. Jones, CFRE, emerged as an expert on fundraising through the onslaught of Covid-19. More than 100 nonprofits and concerned board members sought her advice this spring. She helped them think clearly, revisit assumptions and optimize resources they didn’t know they had. Jones has shared her novel approach with Philadelphia’s Arts & Business Council, the Association of Fundraising Professionals, the Nonprofit University and she can help you.

Learning Goals:

  • Expand resources by re-thinking time
  • Reimagine and activate board strengths
  • Jettison old definitions to embrace “fleet fundraising”
  • Learn to create more funding pie for your cause, based on the latest data and illustrated with real-life client case studies

Workshop Details

When: Monday, October 26,
9:00 – 10:15 am

Track: Resource Development

Target Audience: Development Officers of All Experience Levels, Senior Executives, Board Members

Valerie M. Jones, CFRE

Principal, Valerie M. Jones Associates

Valerie M. Jones, CFRE, CEO, Valerie M. Jones Associates (VMJA) has raised $175 million+, addressed audiences from Baltimore to Beijing and coached more than 5,000 board and staff fundraisers to ask comfortably, authentically and successfully.
Her book, Nonprofit Hero, Five Easy Steps to Successful Board Fundraising, made Amazon’s Top Ten Hot New Releases for Nonprofits and Book Authority’s list of the best fundraising books ever. The recently released audiobook includes an introduction on Covid-19 fundraising.
A Hamilton College alumnus Jones was a national finalist for the Rhodes Scholarship in the years when women were first allowed to compete.

Check Out More Sessions.

Each day of the virtual conference will feature workshops in the following workshop tracks: Advocacy, Building the Plane While Flying It, Caring for Ourselves & Each Other, Fundraising & Communications, and Leading through Change.