Donor Engagement in Uncertain Times
Presented by: Steven Shattuck, Chief Engagement Officer, Bloomerang
Synopsis: 2020 has brought unique challenges to fundraisers at organizations large and small. During this tumultuous and unprecedented time, what can fundraisers do to maintain donor support in a world that seems upside down? Drawing on data from over 4,000 nonprofits and eight specific case studies, Steven Shattuck from Bloomerang will reveal five key elements of successful fundraising campaigns during COVID-19 and beyond.
- Identify types of outreach strategies that have been effective
- Inspiration for email content and virtual event formats
- How fundraisers can stay positive during trying times
When: Monday, October 26,
10:45 am – 12:00 pm
Track: Resource Development
Target Audience: New & Experienced Nonprofit Professionals, Board Members, Executive Leaders, Fundraising & Development Staff
Chief Engagement Officer, Bloomerang
A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content, and hosts our weekly webinar series which features the top thought leaders in the nonprofit sector. Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, Girl Scouts, Christian Church (Disciples of Christ) and the American Heart Association.
Steven volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few. He is a co-author of Fundraising Principles and Practice: Second Edition. He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).
Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife, son and daughter.
Check Out More Sessions.
Each day of the virtual conference will feature workshops in the following workshop tracks: Advocacy, Building the Plane While Flying It, Caring for Ourselves & Each Other, Fundraising & Communications, and Leading through Change.