A Beginner’s Guide to Corporate Relations: Why It’s ALWAYS the Time!

Presented by: Lawrence H. Green, Principal, LGFundfinder Consulting, LLC; Member, PANO’s Consultant Collaborative & Sylvia Spivey, Assistant Executive Director, Mercy Neighborhood Ministries, Inc.

Synopsis: COVID-19 and the Black Lives Matter movement have disrupted corporate America. Some industries are reeling (travel and hospitality) while others are burgeoning (technology and life sciences). Corporations are reckoning with the composition of their leadership and workforce as well as their messaging. Corporations are scrambling to project an image of leadership, strength, and restorative compassion. Consequently, many corporate giving programs have been radically altered. Where does this leave those nonprofits who are trying to figure out how to remain a compelling cause for corporate philanthropy?

Through this workshop, we will be Reimagining Together how to engage with corporations in order to generate revenue critical to mission fulfillment. We will examine how to use corporations’ websites and social media to determine their how they are presenting and responding to their current philanthropic and marketing priorities. Through the lens of COVID-19 and #Black Lives Matter, we will survey how our nonprofits’ missions are currently conveyed through their websites, social media and literature. We will then reimagine together how we must pivot in our engagement with corporations while remaining true to our missions. Finally, we will discuss how to develop a plan for corporate engagement and solicitation in these disruptive times.

Learning Goals:

  • Identify and understand a corporation’s priorities and approach to philanthropy based on their website and social media presence
  • Gain a funder’s perspective of how your organization’s website and social media are viewed so that you make sure your messaging is compelling
  • Determine which corporations have the strongest likelihood to support your organization at is current life cycle phase
  • Develop a corporate fundraising plan that is ambitious yet realistic

Workshop Details

When: Monday, October 19,
11:45 am – 1:00 pm

Track: Resource Development

Target Audience: Executive Directors, Development Staff, Board Members (especially those new to corporate relations), Smaller/Grassroots Orgs looking to diversify their funding base

Lawrence H. Green

Principal, LGFundfinder Consulting; Member, PANO’s Consultant Collaborative

Lawrence H. Green, a seasoned fundraiser/consultant, is Principal at LGFundfinders, LLC. He is currently serving as the Outreach Coordinator for the Botstiber Institute for Wildlife Fertility Control and as the Funder and Engagement Strategist for The New 3Rs. Larry brings 25+ years of experience in fundraising, having worked for a variety of non-profit organizations including the Philadelphia Association of Community Development Corporations and Cheyney University of Pennsylvania. Larry holds a Master’s Degree in Television-Radio from the S.I. Newhouse School of Public Communications, Syracuse University; and a Bachelor’s Degree in Speech Communications from Case Western Reserve University.

Sylvia T. Spivey

Assistant Executive Director, Mercy Neighborhood Ministries, Inc.

Sylvia is a seasoned nonprofit professional who spent over 15 years in various roles at the regions premier community foundation,  Philadelphia Foundation. During that time she honed her skills reviewing grant and scholarship applications, managing the distribution of $18 million in endowed scholarship assets, and building relationships with donor advisors. She is currently serving as the assistant executive director of Mercy Neighborhood Ministries, a nonprofit organization that is committed to improving the quality of life for families in North Philadelphia.  

Check Out More Sessions.

Each day of the virtual conference will feature workshops in the following workshop tracks: Advocacy, Building the Plane While Flying It, Caring for Ourselves & Each Other, Fundraising & Communications, and Leading through Change.