Cutting through the Clutter: Communicating Your Brand Values Amidst Chaos

Presented by: Sara McGovern, Director of Client Services, Slice Communications

Synopsis: For many mission-driven organizations, 2020 has provided plenty of opportunities to help those in need. But for much of this year, the airwaves have been jammed with negativity and despair. Do you feel like your call to action has been lost in the mix? Sara McGovern of Slice Communications will share best practices on how to create “surround sound” using PR and social media techniques to amplify your message – even when it’s loud out there.

Learning Goals:

  • Identify the tools you hand on-hand to make sure your message gets attention when there’s a lot of noise
  • Explore new ways to connect with your audiences – even during times of chaos and uncertainty
  • Understand the importance of frequency and how it impacts the effectiveness of marketing

Workshop Details

When: Monday, October 26,
10:45 am – 12:00 pm

Track: Communications

Sara McGovern

Director of Client Services, Slice Communications

Sara McGovern is the Director of Client Services at Slice Communications. She brings ten years of nonprofit marketing and Capitol Hill communications experience to the role. Sara has served as Communications Director for members of Congress and held a number of nonprofit roles, including national press secretary for RAINN. She graduated from Temple University where she studied political science and English.

Check Out More Sessions.

Each day of the virtual conference will feature workshops in the following workshop tracks: Advocacy, Building the Plane While Flying It, Caring for Ourselves & Each Other, Fundraising & Communications, and Leading through Change.