Just Start Somewhere: Communications in a Pandemic World

Presented by: The Development Department at Planned Parenthood Keystone (PPKeystone): Samantha Bobila, Vice President, Bekah Eichelberger, Philanthropy Officer, Ryan Brinkerhoff, Philanthropy Officer, Stacy Shillinger, Associate Director, Jainelle Blenhyne-Gaillard, Development Manager

Synopsis: Planned Parenthood Keystone (PPKeystone) will share its experience in shifting to digital communications and content-driven fundraising in the midst of the coronavirus pandemic. Through trial and error, PPKeystone has successfully changed the way it engages its supporters and donors. Through Instagram Live videos, virtual leadership calls, an overhaul of digital monthly newsletters and more – learn how to reimagine the way you communicate.

Learning Goals:

  • Experiment with new technologies and platforms
  • Build on the strengths and hobbies of your team
  • Stop planning and start doing by learning along the way!

Workshop Details

When: Monday, October 19,
11:45 am – 1:00 pm

Track: Communications

Target Audience: General

The Development Department at Planned Parenthood Keystone (PPKeystone)

The Development Department at Planned Parenthood Keystone oversees all fundraising, communications, and marketing efforts for the organization. PPKeystone serves 37 counties in Pennsylvania, a sprawling reach with several different audiences. Samantha Bobila leads as Vice President and oversees four dynamic staff members. Bekah Eichelberger and Ryan Brinkerhoff serve as Philanthropy Officers responsible for major gift work. Stacy Shillinger is Associate Director and manages special events and grants. Jainelle Blenhyne-Gaillard is Development Manager and holds the team together through support work. Without a dedicated communications person, the team shifted its traditional model of communications to a team-based, collaborative approach.

Check Out More Sessions.

Each day of the virtual conference will feature workshops in the following workshop tracks: Advocacy, Building the Plane While Flying It, Caring for Ourselves & Each Other, Fundraising & Communications, and Leading through Change.