Advocacy: The Key to Fulfilling Your Mission

Presented by: Monica Ruiz-Caraballo, Executive Director, Casa San Jose

Synopsis: For many in the nonprofit sector, advocacy is one of the most underutilized tools for fulfilling and advancing our missions. For some, it’s just too complicated – easier to avoid than figure out all the rules. For others, advocacy work may feel like a “rainy day” activity – nice to do if we only had more time in our day. For others still, fear may be holding them back – it can be intimidating to get out there and speak up for your cause! This workshop will help us all move past our “reasons not to” and find ways to bring advocacy into our toolbox, especially during a time like this when finding our voice may be more mission-critical than ever before.

Drawing from Casa San Jose’s successful advocacy efforts, including an innovative shift during COVID that resulted in Casa raising an additional $1 million, we’ll discuss how to make advocacy work for you. We’ll look at the various ways advocacy can show up in our work, including within communities, with other organizations, and within larger systems, and review the many tools at our disposal, including the census and even how to leverage the upcoming election. No matter your comfort level or advocacy know-how, this session will make advocacy feel accessible for anyone so that together, we can lift up our communities, our missions, and each other.

Learning Goals:

  • Understand basic how-to’s and do’s and don’ts of advocacy
  • Overcome your “reasons not to” and identify ways to engage in advocacy work
  • Recognize the value in and identify opportunities for building relationships with key stakeholders

Workshop Details

When: Wednesday, October 21,
9:00 – 10:15 am

Track: Advocacy

Target Audience: Front line staff, Young Professionals, Anyone!

Monica Ruiz-Caraballo

Executive Director, Casa San Jose

Monica Ruiz-Caraballo is the Executive Director at Casa San José. Mónica has been working with Casa since 2014 when she started as an intern, then moved to service coordinator and then community organizer. Prior to that, she worked for Catholic Charities as a case manager. She was born in Cleveland Ohio and has Latino roots from Guatemala and Puerto Rico, where her mom and her dad are originally from. Mónica holds a master’s degree in Social Work with a focus on Community Organizing and Social Action. She earned her bachelor’s degree in Social Work from the University of Pittsburgh with a concentration in Psychology.

Mónica is a powerful advocate for Latinos on legal, housing, development, and educational issues. She fights for those facing deportation proceedings and launches projects to assist women, children, and youth. In addition, she partners with political, labor, religious, and law enforcement leadership to make Pittsburgh stronger and more welcoming to all.

Check Out More Sessions.

Each day of the virtual conference will feature workshops in the following workshop tracks: Advocacy, Building the Plane While Flying It, Caring for Ourselves & Each Other, Fundraising & Communications, and Leading through Change.