Workshops.

Mission Critical: The Future of Experiences in a Digital Age

Presented by: Derrick M. Johnson II, CMP, DES, Director of Event Strategy & Chief Diversity Officer, Talley Management Group, Inc.

Synopsis: All successful large-scale experiences of the future will require some virtual components. Hybrid and mixed reality are the keys to unlocking unique and customizable engagements for global audiences. Success lies with organizations that embrace a virtual strategy to complement initiatives and in-person experiences. Join an engaging conversation around reimagining the meetings and events industry through virtual experiences from the lenses of the planner, supplier, and participant. Take away helpful tips to enhance your virtual strategy for a sustainable tomorrow.

Learning Goals:

  • Identify nine key areas in executing a successful virtual experience
  • Differentiate planning events and cultivating experiences
  • Explore the needs and requirements for supporting digitally distracted audiences
  • Assess the importance of purposing content and its importance in your virtual strategy

Workshop Details

When: Wednesday, October 28,
10:15 – 11:30 am

Track: People Power

Target Audience: Event Stakeholders, Experience-Builders

Derrick M. Johnson II, CMP, DES

Director of Event Strategy & Chief Diversity Officer, Talley Management Group, Inc.

Derrick is Director of Event Strategy & Chief Diversity Officer at Tally Management Group. A graduate of the University of Florida, Derrick holds a Master of Science in Business Leadership and Management from Western Governors University. In addition, he has a Certificate in Artificial Intelligence: Implications for Business Strategy from MIT, the Digital Event Strategist (DES) credential from PCMA and is a Certified Meeting Professional (CMP). Derrick joined the PCMA Board of Directors in 2019 and facilitates its Digital Event Strategist Certification Course. He is also Chair of the LGBT Meeting Professionals Association.  Derrick has over 17 years of experience driving business development and creative event design. His extensive experience in producing and advising on virtual experiences drives his belief they are no longer a value add but a requirement to effectively provide continuous education and community building with our global audiences.

Check Out More Workshops.

Each day of the virtual conference will feature four workshops in the following workshop tracks: Advocacy, Communications, Finance & Strategy, Leadership, People Power, Resource Development.